Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them? But as you can understand from all the hand raising, from a website visitor's perspective, forms are a rather annoying part of redeeming offers on the web. Surely, there's a way we can make the form completion requirement a little bit easier on them. It's about creating lovable marketing after all, right? Advances in marketing technology to the rescue! Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. In other words, Smart Forms know if someone has already filled out the form fields you're asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date. But there's another dynamic content kid on the marketing block, and his name is Progressive Profiling. Let's talk about what makes this guy so awesome, and how you can leverage him -- err, it -- to help you increase your website's conversion rates and capture even more valuable lead in
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