When we're searching for a soul mate, we look for someone that's smart, funny, caring, all that stuff. But most of all? We look for someone that's dependable. If we're going to invest our lives in a person, we have to be able to depend on them, right? Falling in love with a brand isn't all that different. Brands lure us in with witty slogans and timely discounts, but it's a brand's dependability that makes us stick around. Think about it, inbound marketing is all about content and communication that people love. And love is rooted in lots of qualities, including consistency. Customers stay loyal to brands when they feel comfortable and in sync with them -- it becomes a relationship. The key to being your leads' and customers’ soul mate, then, is building a brand they can count on. But how? Sure, it may seem like that's a job for the services and support team, but marketing plays a role in this too ... because what’s at the heart of consistency is your brand’s message. All of your communications and marketing assets should tell your brand’s story. These 15 businesses do an excellent job of doing just that -- keeping their brand alive, recognizable, and exactly in line with what their adoring audience expects, across all of their marketing assets. 1) GymIt Fitness centers can be intimidating to the average person. GymIt gets it, and takes intimidation out of the equation by talking to its clientele like real people. The Boston-based gym calls itself "hassle-
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