I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too ... Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. You know, by including a shortened link in the caption void of copy that suggests you should click it. Or uploading a picture that looks like something awesome you want to attend ... but not suggesting you attend it. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated t
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