We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don't know anything about the industry you're writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know only a little, this problem presents itself to most marketers at some point in their career. What makes this more difficult today than ever before is that it’s no longer enough to write “surface†content. Meaning, publishing a piece of content powered by a cursory knowledge of a quick Google search isn’t going to yield the kind of in-depth, quality content readers and search engines now expect. But don't worry fellow marketer, we've got you covered. Whether you've just accepted a killer marketing position for a cardboard box company, or landed a gig at a Ryan Gosling-themed clothing company (hey, it could happen, right?), following these steps will enable you to write quality content … no matter what subject matter’s thrown at you. Learn the Lingo Have you ever heard someone speak in a language you aren’t familiar with? They could be saying … anything, really. Even if you have the information they’re looking for, you probably can’t help them. Why? You don’t speak the language. Duh. Before you can have a conversation through your content, then, you need to learn the industry lingo. Unfortunatel
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